22 Oct 2026 · Influmate Admin
How to pitch a brand without sending a generic deck
Brands can tell when a pitch was copied. A strong one answers their brief, shows relevant work, and names a fee.
A brand reading pitches is trying to answer one question: can this person make the thing we described, for this audience, at a fee we can accept? A deck about your “personal brand journey” does not answer it. A pitch that starts from their brief does.
Read the campaign before you write
Note the product, the deliverables, the language, and the deadline. If the campaign asks for one Reel and three Stories, do not reply with a YouTube series. If it asks for Hindi and English, do not send a pitch that only works in one of them. Fit is the first filter, and it is the one creators most often skip.
If the work is outside what you actually make, leave it. A declined pitch is better than an accepted one you cannot deliver.
Open with their problem
The first lines should show you understood the job. “You need people who already film a morning routine to try the serum on camera” tells the brand you read the brief. “I am a passionate creator with a love for beauty” tells them nothing they can use.
Then offer one concept, not five. Describe the opening, where it is filmed, and what the viewer does at the end. One clear idea is easier to approve than a menu.
Show work that looks like the ask
Attach two or three pieces that resemble the campaign: the same kind of product, a similar length, or the same platform. A travel vlog does not prove you can make a 20-second skincare Reel. On Influmate, pull those pieces from your portfolio instead of dropping a drive link the brand has to hunt through.
- Pick work from the platform they named
- Prefer recent films over your greatest hit from two years ago
- Say what you did: on-camera, edited, or both
Name the fee and the time
Give one number for the deliverables in the brief, and say what it includes. If usage on the brand’s own ads costs more, put that as a separate line so they can accept the post without the ads. Give a date you can actually shoot and a date you can deliver the cut. Vague timing is how campaigns slip.
A pitch is a proposal for this campaign, not a biography. Concept, proof, fee, and date are enough.
Send it, then leave it. A follow-up that adds nothing does not move a brand faster. If they want to talk, the conversation can happen in the same place as the pitch, with the brief still attached.